Digital marketing refers to the activity of promoting brands to engage with potential customers through the internet and other online tools. In comparison to traditional marketing strategies, digital marketing allows businesses to reach their target customers at a larger scale in less time.
Digital marketing includes the promotion of products and running campaigns via social media tools, emails, etc. There are various digital marketing job roles available as per the types of digital marketing methodologies. Some of the job roles come with a placement offer as well which is a great option if you want to start your career as a digital marketer. You can sign up for relevant seminars, classes to start. Next, you can opt for a digital marketing course with placement guarantee to learn about the types and techniques of digital marketing. Finally, read blogs and journals to stay up to date with new trends in the field.
Table of Contents
What is Digital Marketing?
Jobs in Digital Marketing
- Digital Marketing Manager
- Content Strategist
- Email Marketing Specialist
- Analytics Expert
- Conversion Rate Optimizer/Conversion Rate Manager
- Pay-per-click (PPC) Specialist/Manager
- Search Engine Optimizer (SEO)/Search Engine Marketing (SEM) Specialist
- User experience (UX) designer
Future of Digital Marketing
What is Digital Marketing?
Today, technologies take into account the journey of customers through digital approaches. Digital marketing enables the selling and promotion of products by catering to the needs of their target audience.
Digital marketing is at the epitome of marketing strategies. It helps to enhance brand awareness and assists in generating leads. Digital marketing has the potential to transform passive audiences into active customers.
With the growth of digitization in place the demand for digital marketing jobs has grown exponentially. There are various job roles available in this field. Let’s look at them in detail.
Digital Marketing Managers
Digital marketing managers are responsible for improving and monitoring brand awareness through digital events and campaigns to reach the target audience virtually. They are responsible for planning strategies for online marketing initiatives and analyzing the present industry trends to attract potential customers. The average salary of a digital marketing manager is approximately 99,563 USD per year and in India, it ranges between INR 5,48,755 to 7,09,800 per annum.
Content strategists are responsible for generating engaging content optimized as per the target audience. The content strategist is responsible for content planning, content curation, and research. It is the duty of the content strategist to brainstorm creative ways of engaging audiences online. This job requires impeccable writing skills, the ability to handle client relationships, and SEO knowledge. The average salary of a content strategist ranges between 71,555 to 65,798 USD per year and in India is 11.2 LPA.
Email Marketing Specialists
Email marketing specialists are responsible for implementing the email marketing strategy of an organization. It is the responsibility of the email marketing specialist to oversee a fruitful email marketing campaign including both the creative and technical sides. The various email marketing strategies include welcome emails, transactional emails, abandoned cart emails, newsletters, etc. The average salary of an email marketing specialist is approximately 80,368 USD and 5.6 LPA in India.
Analytics experts monitor the current online marketing trends, analyzing the statistics.
They collect the web behavioral data, test the campaigns, analyze the metrics, and look for opportunities to develop campaign performance. They create dashboards for data visualization and look for website performance reports. The average salary of an analytics expert is 52,166 USD per annum and 3.5 LPA in India.
Conversion Rate Optimizers
Conversion rate optimization is the process of increasing website traffic to improve the number of leads. Conversion rate optimizers improve the website performance and optimize the user experience. The average salary of a conversion rate optimizer is approximately 73,251 USD and in India, it is 2.1 to 11.5 LPA.
Pay-per-click (PPC) Specialist/Managers
Pay-per-click specialists or managers target specific audiences and earn the most from paid marketing platforms. They manage internet pay-per-click advertising campaigns and analyze the ad performance. Their roles include keyword research, landing page design, trend watching, etc. The average salary of a pay-per-click marketer or specialist is 52,000, 149,000 USD, and 9,93.383 LPA in India.
Search Engine Optimizer (SEO)/ Search Engine Marketing (SEM) Specialist
SEO or SEM specialists are responsible for search engine rankings, managing content strategies, link building, researching keyword strategies, etc. The SEM specialists enable the company to increase their overall revenue and ROI (return on investment) of the paid advertisements. SEO and SEM optimize copy and landing pages for search engines, perform ongoing research on keywords, etc. The annual average salary of an SEO specialist is 55,398 USD and in India 11 LPA.
User experience (UX) Designer
User experience (UX) designers produce items that provide customers with meaningful and pertinent experiences. The branding elements are part of the UX designs. A UX designer should know all the elements of purchasing and integrating a product, including branding, design usability, etc. The industry-specific UX designer abilities include UX writing, visual communication, and UI. A user experience designer has good interpersonal, communication, and teamwork skills. In India, a UX designer makes an average income of 8 LPA.
Future of Digital Marketing
At present, the modern definition of marketing is technology based. Digital marketing reaches people more efficiently and the business field can be hyper-personalized. Today people are opting for digital marketing as their career because:
- With the growth in digitization, there is a broader spectrum of choices.
- The compensation in this field is quite high.
- Keeps one updated with recent technological advancements.
- Enables one to be versatile and can represent more than one field.
- Digital marketing as a career is easier to launch by acquiring knowledge in the online industry.
Digital marketing at the moment is one of the most in-demand professions. With the various digital marketing courses people can land good jobs. Digital marketing is cost-effective, easy to learn, and enables marketers to target the appropriate audience.